Tourism : the business of hospitality and travel.

Livre

Cook, Roy A.

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS Introducing the World's Largest Industry, Tourism Marketing to the Traveling Public Delivering Quality Tourism Services Bringing Travelers and Tourism Service Suppliers Together Capturing Technology's Competitive Advantages PART II: TOURISM SERVICE SUPPLIERS Transportation Accommodations Food and Beverage Attractions and Entertainment Destinations PART III: THE TOURISM ENVIRONMENT Economic and Political Impacts of Tourism Environmental and Social/Cultural Impacts of Tourism Sustaining Tourism's Benefits The Future of Tourism.

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