Syracuse

Private equity et management / Michel Chevalier, Dominique Langlois

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 2016 - 2e édition

La 4e de couverture indique : "Cet ouvrage présente le mode de fonctionnement des fonds de Private Equity et ses conséquences pour le management des entreprises dont ils sont actionnaires : Comment gèrent-ils une société ? Comment...

Luxury retail management : how the world's top brands provide quality produ...

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 2012

Chapter 1 : Luxury and Brand Power. Chapter 2 : The Distribution Models of Luxury. Chapter 3 : The Different Outlets of Luxury Distribution. Chapter 4 : The Internet as a Channel of Distribution. Chapter 5 : Luxury Store Location....

Principes et techniques du gouvernement des entreprises / Michel Chevalier,...

Livre | Chevalier, Michel (1943-....) - économiste. Auteur | 1972

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

New luxury management : creating and managing sustainable value across the ...

Livre | Rigaud, Emmanuelle (1966-....). Auteur. Éditeur scientifique | 2017

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Luxe... : stratégies marketing / Danielle Allérès

Livre | Allérès, Danielle (1948-2009). Auteur | 2005 - 4e édition