Syracuse

Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Marketing essentials / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2010 - [2nd ed.]

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studie...

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2018 - Third edition

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Le péché et la peur : la culpabilisation en Occident (XIIIe-XVIIIe siècles)...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 1983

Le catholicisme entre Luther et Voltaire / Jean Delumeau,... Monique Cottre...

Livre | Delumeau, Jean (1923-2020) - historien. Auteur | 2010 - [7e édition]

La 4e de couv. indique : "La Renaissance catholique qui suivit le concile de Trente est justiciable de deux lectures historiques concomitantes. Elle fut durcissement des structures, enrégimentement des masses par un clergé mieux t...

Supply chain management : strategy, planning, and operation / Sunil Chopra,...

Livre | Chopra, Sunil (19..-....). Auteur | 2016 - 6th edition

La 4e de couv. indique : "For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible le...

Principles of marketing / Philip Kotler,... Gary Armstrong,... Sridhar Bala...

Livre | Kotler, Philip (1931-....). Auteur | 2024 - 19th edition

Principles of Marketing presents a comprehensive overview of basic marketing concepts, strategies, and practices within a customer engagement framework, which shows how creating and capturing customer value drives effective market...