Syracuse

Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Entrepreneurship marketing : principles and practice of SME marketing / edi...

Livre | Nwankwo, Sonny. Éditeur scientifique | 2020 - Second edition.

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Day trading attention : how to actually build brand and sales in the new so...

Livre | Vaynerchuk, Gary

In his 2013 bestseller 'Jab, Jab, Jab, Right Hook', Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, a...

Neuro-advertising : brain-friendly advertising for more success in your mar...

Livre | Schwarz, Elke

Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that ha...

Game changer : how strategic pricing will reshape your business, your marke...

Livre | Izaret, Jean-Manuel

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh ...

The impact of digitalization on current marketing strategies / edited by Lu...

Livre

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range...