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The Harvard Business Review sales management handbook : how to lead high-performing sales teams / Prabhakant Sinha, Arun Shastri, Sally Lorimer.

Livre

Sinha, Prabhakant

Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organisation is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, this book provides the resources you need to build value for your company, your customers, and your sales teams. Your job as a sales leader is vast and dynamic. This handbook is a collection of proven and forward-looking ideas to help you, your salespeople, and your customers win.

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