Marketing : best practices / Michael R. Czinkota [and others]

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Marketing : best practices / Michael R. Czinkota [and others]

Livre

Edited by Dryden. Fort Worth - 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target markets. Product decisions and marketing's role in new product development. Services marketing. Marketing channels and distribution. Retailing and wholesaling. Integrated marketing communications: advertising, promotions, and other tools. Personal selling and sales management. Pricing strategies and determination. Marketing on the Internet.

Language: anglais
Physical description: 1 vol. (xxvii, 657 p.) ; ill. ; 29 cm

Publication date: 2000

Collection: The Dryden Press series in marketing

ISBN: 0-03-021109-3 ; 978-0-03-021109-6

Subjects

Marketing

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