Entrepreneurship : the practice and mindset / Heidi M. Neck, Babson College...

Livre | Neck, Heidi M.. Auteur | 2018

Brand failures : the truth about the 100 biggest branding mistakes of all t...

Livre | Haig, Matt. Auteur | 2011 - [2e édition]

The art of the start 2.0 : the time-tested, battle-hardened guide for anyon...

Livre | Kawasaki, Guy (19..-....). Auteur | 2015 - Revised and expanded edition.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Pu...

Entrepreneurship and small business : start-up, growth and maturity / Paul ...

Livre | Burns, Paul (1949-....). Auteur | 2011 - Third edition

'Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship

L'entrepreneuriat en schémas / Sonia Boussaguet, Christophe Schmitt

Livre | Boussaguet, Sonia. Compilateur | 2025

L'objectif de la collection "La gestion en schémas" est de proposer des ouvrages facilitant la compréhension et la mémorisation des notions essentielles du cours. Chaque notion est ainsi envisagée selon deux approches juxtaposées ...

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, con...