Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, con...

Brand failures : the truth about the 100 biggest branding mistakes of all t...

Livre | Haig, Matt. Auteur | 2011 - [2e édition]

Better business : how the B corp movement is remaking capitalism / Christop...

Livre | Marquis, Christopher. Auteur | 2020

"Based on more than a decade of research and featuring interviews with leaders of dozens of leading global companies, Christopher Marquis introduces readers to a revolution started by the founders of B Lab. Their mission was to cr...

The art of the start 2.0 : the time-tested, battle-hardened guide for anyon...

Livre | Kawasaki, Guy (19..-....). Auteur | 2015 - Revised and expanded edition.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Pu...

L' entreprise doit changer le monde / Jean-Marc Borello,...

Livre | Borello, Jean-Marc (1957-....). Auteur | 2019

La 4e de couverture indique : "L'utopie a changé de camp. L'utopie, c'est de croire qu'on peut continuer à se comporter de la même façon. Le réalisme, c'est de considérer que nous devons radicalement changer de comportement. Entre...

The hard thing about hard things : building a business when there are no ea...

Livre | Horowitz, Ben (1966-). Auteur | 2014

Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup -- practical wisdom for managing the toughest prob...