Entrepreneurship : the practice and mindset / Heidi M. Neck, Babson College...

Livre | Neck, Heidi M.. Auteur | 2018

Brand failures : the truth about the 100 biggest branding mistakes of all t...

Livre | Haig, Matt. Auteur | 2011 - [2e édition]

The art of the start 2.0 : the time-tested, battle-hardened guide for anyon...

Livre | Kawasaki, Guy (19..-....). Auteur | 2015 - Revised and expanded edition.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Pu...

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, con...

Marketing and customer loyalty : the extra step approach / Mauro Cavallone

Livre | Cavallone, Mauro. Auteur | 2017

"This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance th...

Burn the business plan : what great entrepreneurs really do / Carl J. Schra...

Livre | Schramm, Carl J. (19..-....). Auteur | 2018

What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plan...