0 avis
Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane
Livre
Edited by Oxford University Press. Oxford, New York - 2009
Description de l'éditeur disponible à l'adresse
Introduction: Is sales the new marketing?. Involvement: putting sales back into strategy. Intelligence: you are what you know. Integration: getting your act together around customer value. Internal marketing: selling the customer to the company. Infrastructure: aligning sales process and structure with business strategy. Inspiration: filling the leadership gap. Influence: the power to change things. Integrity: the challenge of corporate responsibility and ethics that matter to customers. International: looking beyond national boundaries because customers do. Appendixes: 1.1 Diagnosing the changing salesforce role. 4.1 Mapping cross-functional relationships. 10.1 How strategic is your sales organization?.
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
![Démarrez avec... la méthode Value Proposition Design : comment créer les produits et les services que veulent vos clients / écrit par Alex Osterwalder, Yves Pigneur, Greg Bernarda... [et al.] | Osterwalder, Alexander (1974-....). Auteur](https://covers.syracuse.cloud/Cover/ICTL/MONO/Q6gUyiSgpc5-kpClIxOZ6A2/9782744066313/MEDIUM?fallback=https%3a%2f%2fbibliotheque.univ-catholille.fr%2fui%2fskins%2fICTL%2fportal%2ffront%2fimages%2fGeneral%2fDocType%2fMONO_MEDIUM.png "Plus d'infos sur 'Démarrez avec... la méthode Value Proposition Design : comment créer les produits et les services que veulent vos clients / écrit par Alex Osterwalder, Yves Pigneur, Greg Bernarda... [et al.]'")
