Modélisation des décisions de gestion / Laurent Delaloye, Emmanuel Fragnièr...

Livre | Delaloye, Laurent (19..-....) - économiste. Auteur | 2001

Risk management : safeguarding company assets / Emmanuel Fragnière and Geor...

Livre | Fragnière, Emmanuel. Auteur | 2007

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Du management au marketing des services : améliorer la relation client, dév...

Livre | Meyronin, Benoît. Auteur | 2011 - 2e éd.

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Le marketing des services / Denis Lapert, Annie Munos

Livre | Lapert, Denis (1947-....). Auteur | 2009 - [2e édition]

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001