Marketing des services : stratégie, outils, management / Christopher Lovelo...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 1999

Services marketing : people, technology, strategy / Christopher Lovelock, J...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5th international edition

Services marketing : people, technology, strategy / Christopher Lovelock,.....

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2011 - 7th edition

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student ...

Marketing des services / Christopher Lovelock,... Jochen Wirtz,...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2014 - 7e édition

Selling luxury : connect with affluent customers, create unique experiences...

Livre | Lent, Robin. Auteur | 2009

Financial institutions management : a risk management approach / Anthony Sa...

Livre | Saunders, Anthony. Auteur | 2024 - 11th edition

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001

Services marketing : people, technology, strategy / Christopher Lovelock, J...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5th international edition

Customer-centric marketing : supporting sustainability in the digital age /...

Livre | Richardson, Neil (1963-....). Auteur | 2015

"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more busines...