International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

Global strategic management / Mike W. Peng

Livre | Peng, Mike W. (1968-....). Auteur | 2014 - Third edition, International edition.

Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy around the globe. 2. Industry competition. 3. Resources and capabilities. 4. Institutions, cultures, and ethics. Part II: BUSINESS-LEVEL STRATEGIES. 5. Foreign market entries. 6....

Global business today / Charles W.L. Hill

Livre | Hill, Charles W. L.. Auteur | 2022 - 12e.

Global business today / Charles W. L. Hill

Livre | Hill, Charles W. L.. Auteur | 2024 - "2024 release"

"Global Business Today sets the standard for undergraduate and graduate level International Business courses. It remains relevant, practical, and integrated, featuring a logical flow of topics. Its success is attributed to incorpo...

Économie internationale / Paul Krugman,... Maurice Obstfeld,... Marc Melitz...

Livre | Krugman, Paul R. (1953-....). Auteur | 2018 - 11e édition

Économie internationale / Paul Krugman,... Maurice Obstfeld,... Marc Melitz...

Livre | Krugman, Paul R. (1953-....). Auteur | 2022 - 12e édition

Célébré pour sa pédagogie et la clarté de son propos, ce livre constitue un support de formation et d'information indispensable. Ouvrage de référence, écrit par les économistes les plus réputés, il est le seul à traiter des deux p...