International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

Marketing : best practices / Michael R. Czinkota [and others]

Livre | Czinkota, Michael R.. Auteur | 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target...

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

International marketing / Pervez N. Ghauri, Philip Cateora

Livre | Ghauri, Pervez N (1948-....). Auteur | 2014 - Fourth edition.

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

Exporter : pratique du commerce international / [sous la coordination de] F...

Livre | Gervais, Florence (1965-....). Directeur de publication | 2020 - 27e édition

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly,...

Livre | Cateora, Philip R. (19..-....). Auteur | 2020 - 18 ed

"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman...

International Marketing / Pervez N. Ghauri, Philip Cateora.

Livre | Ghauri, Pervez N (1948-....) - Fifth edition.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understan...